Winner of the 2016 Korea Master Brand Awards
|Organized by||Korea Master Brand Awards Selection Committee/ People Insight|
01. Survey respondents: members of the three host websites, Korean consumers ages 16 or older
02. Survey period: January 28- February 12, 2016 (16 days)
03. Survey method: online survey
04. Number of respondents: 3,741,692
05. Selection of candidates: candidate brands—1,312 companies, 424 local governments, and 88 public institutions—were selected in each category based on basic data (sales, market shares, etc.)
Medicity Daegu was presented with the Korea Master Brand Award in medical tourism in both 2015 and 2016. A medical tourism team was organized in Daegu in 2008, which was followed in 2009 by an amendment to the national Medical Service Act for the inclusion of medical tourism. Thanks to these and other pioneering efforts, the city attracted an impressive 12,000 foreign medical tourists in 2015 (up 21.6% from 9,871 in 2014) and aims to continue to boost these numbers and attract at least 20,000 tourists in 2016 (a 40% increase from 2015).
In July 2011, Daegu established the Daegu Medical Tourism Promotion Council, which was then upgraded and renamed the Daegu Medical Tourism Promotion Center in August 2014. In cooperation with Daegu Metropolitan City, the center provides a full range of services including medical tourism hospital guidance, interpretation, accommodation, and transportation services. In order to alleviate any concerns foreign patients coming to Daegu for treatment may have about medical safety, the Center evaluated over 3,000 medical institutions and selected the best 45 hospitals and clinics, which were then required to purchase medical liability insurance. The Daegu Metropolitan Government also purchased separate liability insurance through a private insurer for further coverage. Furthermore, in order to establish a system through which foreign patients can receive compensation for proven medical malpractice, the Daegu government established the “Daegu Metropolitan City Medical Disputes Support Committee”. The committee, comprised of doctors, lawyers, and government employees, was officially launched in April 2014 to provide administrative and financial support of up to KRW 3 million to those suffering from medical malpractice.
Overseas, there are Daegu Medical Tourism Promotion Centers in operation in 12 locations in 5 countries including China, Vietnam, Cambodia, and Kazakhstan. Thanks to the efforts of Daegu to ensure the safety of medical tourism, there are several large groups of China (Hemera, Dongwon Group, Hongxing Group, Yanda Group, etc.) that are particularly interested in being involved in Daegu medical tours and the Daegu medical industry, which is based largely on PPP (public-private partnership), a concept that is popular in China as well.
In addition to promotional activities, Daegu has actively pursued the establishment of a hospital in China; these efforts came to fruition when, on January 17, 2016, the first K-Beauty Medical Center was established in Xi'an, China in cooperation with the Xi'an Jiaotong University College of Medicine and local Korean hospitals. The Korea Youth Employment Institute, which initiated the consortium responsible for the first center, plans to open additional centers in five other locations including Shenyang.
Kyungpook National University Hospital of Daegu has also been actively involved in China and is in the process of building the Qingdao International Clinic, while Daegu City itself is currently considering establishing a hospital in China in cooperation with the Dongwon Investment Group. In the long-term, Daegu Metropolitan City aims to open 100 hospitals in China and attracting one million medical tourists and build five to ten hospitals this year alone. If the number of patients who visit the hospitals established in China reaches 50,000 or more a year, Daegu plans to consider building a resort complex in China in cooperation with Chinese investors that features hospitals and meditels for patients and their families.
In order to establish Medicity Daegu as a leading hub of international medical services, the municipal government has sought to strengthen its administrative systems and provide additional resources to patients and institutions. Toward this end, the government has continued to pursue deregulation of the medical industry, including the implementation of no-visa immigration, installation of duty-free shops and casinos, implementation of telemedicine services for patients overseas, reciprocal recognition of medical doctor licenses, and installation and operation of special medical equipment. These efforts for the dramatic deregulation of the medical and tourism sectors seek to create jobs and promote balanced regional development and have already led to the designation of special medical tourism districts and the enactment of relevant acts.